BSB61315 Advanced Diploma of Marketing and Communication

BSB61315 Advanced Diploma of Marketing and Communication

National Course Code: BSB61315 Advanced Diploma of Marketing and Communication

Cricos Course Code: 02946M

Duration: 78 weeks – 60 weeks of study and 18 weeks of holiday

Hours: 20 hours per week

Entry Requirements

• Have completed all core units in BSB52415 Diploma of Marketing and Communication include:
– Interpret market trends and developments
– Design and develop and integrated marketing communication plan
– Undertake project work
– Manage budgets and financial plans
– Identify and evaluate marketing opportunities
– Establish and adjust the marketing mix
– Plan market research
– Create mass print media advertisements
– Originate and develop concepts
– Conduct market audit
– Plan social media engagement
– Develop a media plan

• IELTS 5.5 or equivalent or

• minimum 4 weeks upper intermediate level at UIT.

• minimum of year 12 or equivalent

• minimum age of 18

About The Course
If you want to take your career to the next level, the Advanced Diploma of Marketing will provide you with the skills and knowledge to work in roles such as Marketing Manager or Brand Manager across a wide range of industries.

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Course Arrangement

Unit Code Unit Name
BSBADV602 Develop and advertising campaign
BSBMGT616 Used twice
BSBMKG609 Develop a marketing plan
BSBMGT608 Manage innovation and continuous improvement
BSBMGT617 Develop and implement a business plan
BSBMKG603 Manage the marketing process
BSBMKG608 Develop organisational marketing objectives
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBDIV601 Develop and implement diversity policy
BSBMKG607 Manage market research
BSBFIM601 Manage Finances
BSBMGT616 Design and develop an integrated marketing communication plan

Preferred pathways

After completing BSB60515 Advanced Diploma of Marketing, individuals could progress to higher qualifications in marketing and related areas.

Occupational titles

• Marketing director

• Marketing strategist

• National, regional or global marketing manager.

Assessment Methods

Assessments are designed to be summative (competency determined immediately after session delivery upon mutual agreement with the learner).

Observation assessments are conducted in a classroom, using a simulated workplace environment (where applicable), as per the training package assessment guidelines.  Assessments are conducted at various points throughout a unit.  Final assessment of the unit will occur when the learner and the trainer agree the learner is ready.

All learners will be required to demonstrate their underpinning knowledge and comprehension of the units that make up the training program. In the case of learners with an identified barrier, the method of assessment will be pre-determined to best accommodate the learner so that they will be able to easily work their way through the training program.  Additional support during the assessment process may be provided, for example in the provision of particular equipment, or changes to the physical environment, or provision of support persons for physical disability, or additional time.  Reasonable adjustments are made to ensure that the learner is not presented with artificial barriers to demonstrating competency in the training program. Reasonable adjustments may also include the use of adaptive technology, educational support, alternative methods of assessment such as oral assessment and role play. Refer to the UIT Reasonable Adjustment and Learner Support Policies and Procedures.

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