BSB42415 Certificate IV in Marketing and Communication

BSB42415 Certificate IV in Marketing and Communication

National Course Code: BSB42415 Certificate IV in Marketing and Communication

Cricos Course Code: 02946M

Duration: 40 weeks

Hours: 20 hours per week

Entry Requirements

• IELTS 5.5 or equivalent or

• minimum 4 weeks upper intermediate level at UIT.

• minimum of year 11 or equivalent

• minimum age of 18

About The Course

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Course Arrangement

Unit Code Unit Name
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
BSBMGT407 Apply digital solutions to work processes
BSBMKG401 Profile the market
BSBMKG408 Conduct market research
BSBMKG413 Promote products and services
BSBMKG419 Analyse consumer behaviour

Preferred pathways

After achieving this qualification candidates may undertake:

• BSB52415 Diploma of Marketing and Communication or a range of Diploma qualifications.

Occupational titles

• Direct marketing officer

• Market research assistant

• Marketing coordinator

• Marketing officer

• Public relations officer

Assessment Methods

Assessments are designed to be summative (competency determined immediately after session delivery upon mutual agreement with the learner).

Observation assessments are conducted in a classroom, using a simulated workplace environment (where applicable), as per the training package assessment guidelines.  Assessments are conducted at various points throughout a unit.  Final assessment of the unit will occur when the learner and the trainer agree the learner is ready.

All learners will be required to demonstrate their underpinning knowledge and comprehension of the units that make up the training program. In the case of learners with an identified barrier, the method of assessment will be pre-determined to best accommodate the learner so that they will be able to easily work their way through the training program.  Additional support during the assessment process may be provided, for example in the provision of particular equipment, or changes to the physical environment, or provision of support persons for physical disability, or additional time.  Reasonable adjustments are made to ensure that the learner is not presented with artificial barriers to demonstrating competency in the training program. Reasonable adjustments may also include the use of adaptive technology, educational support, alternative methods of assessment such as oral assessment and role play. Refer to the UIT Reasonable Adjustment and Learner Support Policies and Procedures.

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